When I’m not working on democratising consumer information with u.lasoo.com.au, or analysing Lasoo, I spend my spare time working with a great team at TweetMP helping improve communication channels with our own democratically elected representatives.
On Monday, I returned from Canberra after delivering this speech about where we are headed with this little project, and I thought it would be nice to share it with you.
This was delivered at Public Sphere @ Parliament House
Thanks to @cvertex, @vandelizer, @beattz, @cshirky, @piawaugh and @katelundy for your help with this.
Being brought up as a farm boy, I like to think of web real estate in terms of farm real estate. Find fertile grounds; nurture them to derive the most optimal output that will fetch the greatest value on the market. Web real estate is the same, only without and geographic boundaries.
Use analytics to identify the fertile ground. Structure your creative proposition to be planted on this real estate (and the real estate along the conversion funnel) such that it will return the greatest fruit bearing yield. Learn from historical trends and evolve methodologies. This metaphor lends itself to an even more important lesson for retailers – you’ll grow more fruit if you plant seeds in places other than your backyard.
Broadstuff commented, that Google is right to be scared of Bing. Fair enough that they are right not to underestimate this competitor, but early signs show that their innovation is going to need to be a lot further ahead of the curve than it currently is to really strike at the heart of Google, at least in an Australian specific context. Besides the name change, there has been little growth in the market share held by Microsoft. I think that the lack of decent cross product integration will also make it difficult. Maybe Microsoft should consider buying Zoho and fixing Hotmail – they could run it on Google Wave maybe?
