29 Nov 07 You got one shot

A story about Lasoo recently ran on “A Current Affair” and resulted in a massive amount of interest in Lasoo.com.au. You can view the video under “Shopping revolution” at the ACA home page. Traffic to the site increased by a factor of 4 and hasn’t shown much sign of decreasing outside of standard weekly trends.

 

I believe this is indicative of “one shot marketing”. You get one shot to show your value proposition, and usually, from a usability stand point, about 10 seconds in that one shot. So, you must be compelling to maintain a stickiness with users. Following this, WOM marketing kicks in. This is what allows large web companies to grow organically purely through WOMM.

 

When considering the chicken and the egg principles of web marketing, consider letting the product market for you primarily, and then making lots of noise as a secondary tactic. This is incredibly important on the web, but probably just as applicable to products in the real world - except maybe commercial music (but is that the real world?)