26 Jun 08 0% is a good interaction rate

Hello Melbourne!

It was great to come down south and meet you all on my brief whirlwind tour.

I thought I’d take a little time to add some depth to some of the information that I mentioned when I was there.

First - RSS (Really Simple Syndication) it is a great way to stay abreast of changes in the rapidly evolving world of the Internet - you can subscribe to mine by clicking here. There are many different RSS readers, however, I don’t think any are as feature rich as Google Reader.

Second - Doing online competitive analysis is just as important as looking at your own data. Google recently released Google Trends for websites. It isn’t quite Hitwise, but it is a fantastic free alternative with exceptionally robust data. I’ll be comparing the different competitive analysis tools in the near future, so stay tuned. The normal Google trends for search terms is also very good for understanding how your offline campaigns are impacting your brand.

Finally, to back up my mantra on usability and interaction - this video is a great presentation on why the KISS principle (Keep It Simple Stupid) is still a winning formula for usability in the Wide World of the Web.