15 Jun 09 Microsoft needs ideas more than they need marketing

Broadstuff commented, that Google is right to be scared of Bing. Fair enough that they are right not to underestimate this competitor, but early signs show that their innovation is going to need to be a lot further ahead of the curve than it currently is to really strike at the heart of Google, at least in an Australian specific context. Besides the name change, there has been little growth in the market share held by Microsoft. I think that the lack of decent cross product integration will also make it difficult. Maybe Microsoft should consider buying Zoho and fixing Hotmail – they could run it on Google Wave maybe?