Coles, I love you, but I think you have failed to appreciate the two-way communication that makes social media special. Maybe “Chat with us” would be more appropriate…
Responsibility and authority
Many people struggle at work because they want more authority.
It turns out you can get a lot done if you just take more responsibility instead. It’s often offered, rarely taken.
(And you can get even more done if you give away credit, relentlessly).
]]>Charles Web Debugging Proxy Application and packet sniffer, is ridiculously hard to find on the web due to its name but is also exceptionally handy for mobile debugging. I’m posting it here to help its pagerank.
]]>I just read a common mantra, “People start with search” – and it is true they do start searching with “search” – it is somewhat of a tautology. Before they start searching they are socialising, and if Google isn’t careful, they could very well be searching at Facebook or Twitter for the very things Google famously will find for us.
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Download now or preview on posterous
site_242_rand_1279066999_sbs_fifa_world_cup_telecast_schedule.pdf (116 KB)
The most important document you will read all year.
The resource was limited, so the more demand there was, the higher the price.
]]>Then something changed. It became apparent that interruption marketing was over, and even fringe marketing wasn't too effective (ie banner ads on the fringe of my attention).
So advertising had to make the transformation into information. Relevancy to the user started to matter.
This was great for the publisher, because content was less distinguishable from advertising (even though it was clearly stated).
This was great for the advertiser because advertising was more effective.
This was great for the user, because advertising was more informative.
However, the advertiser, used to paying for a time slot, or an ad section, ignored the fact that what they were actually buying was an attention resource. The price of the slot was determined by the performance of the surrounding content, and the demand for the piece of real estate.
Nothing has changed. Advertisers still pay for performance. Only now, advertisers shouldn't be buying a time slot or a piece of real estate. Advertisers should be buying attention to their message and engagement with their products. If that can't be delivered, then it is likely that the real estate or time slot you are paying for, isn't all that relevant to the message you are sending. (At least relative to the places that perform better)
Most of this is a moot point though, without a public option there isn’t going to be the competition required to make health care affordable for many Americans.Thanks to Tableau, the Washington Post and Map Light for the data.
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TweeMP recently were interviewed about politicians coming onto Twitter. Check it out at about 14minutes.
]]>I just came across this in my Facebook application settings,
It would seem as though Facebook is launching a music service to compete with MySpace (should have much better usability!)
A quick search on Mashable tips it to be launched on 21st May.
]]>Apple will release a tablet in January that will be awesome (and will dominate the tablet market).
Apple will continue to dominate with the iPhone for the rest of 2010 with a new release in July that will have a significant amount of new sensor capabilities.
Facebook will continue to lose market share to Twitter, and it will become evident that they came to the Geo-tagging/ public update party far too late, and will be their biggest strategic blunder. They will still be a long way ahead by the end of 2010, but the end of their dominance will be in sight.
Google will launch into several new verticals and integrate a very large amount of "universal search" onto Google maps. Maps will start to dominate more and more of the universal search homepage, making the paid search links, and paid links on maps much more valuable.
Android still will not have the killer hardware software combination together to rival Apple, but will be well on their way to having a viable competitive product, chipping away at Apple's main weakness, lack of openness.
An African nation will make it to the final four in the World Cup (This is a long shot, but I think this is the year). Italy will win. Australia will make it through the group stage… just (I feel this may be a bold prediction as well).
E-Commerce still won't be standard for large multi-channel retailers, but the leaders will be well on their way to nailing this proposition. They will be making massive leaps ahead of the competition, but will only be a small subset of all the majors (I won't name names but I have some in mind) . Market share will be regained from the online pure plays.
The first multi passenger commercial space flight on Spaceship One (or its equivalent will have happened or will be on the verge of happening).
Mobile Internet usage will have sky-rocketed from today and for many in Australia will be the dominant form of Internet usage. It will still be a long way from a majority of the population, but it will be a clear trend that will reach saturation within 5 years.
Sony Playstation will continue to make inroads on Wii, and will release a new Wii type controller, that will be better in pretty much all aspects. This will see a divergence in the market between catering for casual and hardcore gamers (if it hasn't already happened) and Nintendo will release a new console. This will break the 10 year cycle and set Nintendo on a new path exploring casual gaming.
3D televisions will be the hot property next Xmas, as well as tablets and iPhones. (Following the World Cup broadcast in 3D).
Kevin Rudd won't be significantly challenged by Abbot as their campaigns gear up toward the end of the year. Internet Censorship will still be on the Labor agenda, and not be receiving the coverage it deserves.
News corp will still not have worked out how to monetise news - the solution will still be structured data.
Fingers crossed, let's see how it turns out.
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